Since 2020

From a high school hobby to Initial AU

Initial AU started in 2020 with two high school students who loved sneakers and Pokémon cards. It began as a hobby. Order by order, it grew into a business.

Today we sell authentic Nike and Jordan sneakers at discounted prices, along with apparel and trading cards, shipped Australia wide.

Shop sneakersView our eBay store

How we got here

  1. 2020

    Where it started

    Two high school students start buying and selling sneakers and Pokémon cards as a hobby.

  2. eBay

    Building a reputation

    Before our own store, we sold on eBay: over 8,000 items sold and 99.6% positive feedback from real buyers.

    View our eBay store

  3. Today

    Initial AU

    Our own online store: authentic sneakers, apparel and collectibles from verified sources, shipped Australia wide.

    Shop new arrivals

Our promise

  • Authenticity guaranteed

    Every sneaker and trading card comes from verified sources. Fakes don't make it through our doors.

  • Fast shipping

    Fast shipping Australia wide with Australia Post, and free shipping on orders over $150.

    Shipping details

  • Friendly support

    Got a question? Our team is here to help.

    Contact us